Campaign Web Analytics

Track performance of individual ad campaigns, email campaigns, landing pages, content items, etc., and separately analyze on-site activity (conversions, revisits, time-on-site, etc.) of visitors/customers generated by each such campaign.

TrackSite's visitors segmentation capabilities allow campaign tracking to include detailed web analytics of any or all of 64 reports just for visitors from specific campaign, including conversion rates for multiple targets and complete web analytics for campaign's visitors and convertees.

TrackSite integrates campaign tracking with web analytics of entire site. Such "integrated" analytics dramatically increases its information value compared to pure campaign tracking tools (such as those provided by  search engines and ad networks accounts). TrackSite's campaign analytics not only tells how many visitors are brought to the site by specific campaign, but also analyzes what campaign's visitors do on site, e.g. measure conversion rates (as well as funnels and other conversion metrics) of campaign's visitors for purchase/order targets as well as other conversion targets on the site, etc. This provides unique opportunities to measure effectiveness of ad campaigns, email campaigns, landing pages, content items, etc.

See also:

Online Marketing Analytics

Online Business Segmentation