Enterprise-Class Web Analytics

TrackSite is being used by many of the corporate sites, organizations and online businesses (such as online shops, stores, e-commerce sites, etc.) to serve both needs of everyday use by online sales teams and site maintenance staff as well as sophisticated research needs of marketing analysts and online business strategists. These companies have compared TrackSite with leading web analytics tools on the market and selected TrackSite for its flexibility and advanced analytical capabilities after just a few days of trial and keep actively using it since then. There are many reasons why TrackSite web analytics is attractive to enterprise-grade customers – some of the reasons are:

• Real-time
• Owned, in-house software (as opposed to third-party service)
• Highly customizable and information-rich analytics
• Rich conversion metrics and economic analytics
• Advanced analytics of search visitors
• Tracking interactions of individual visitors/customers
• Support and web analytics consulting

Companies are using TrackSite to understand how online customers interact with their sites, identify and measure factors that uniquely affect their online businesses, design analytics-based marketing strategies and achieve competitive advantage with their online channels.

See also:

Blog Post: Own Your Own Web Analytics

Online Business Segmentation

TrackSite Web Analytics