Web Statistics - TrackSite

Advanced Web Statistics Software

Web statistics software

Advanced web statistics analysis/tracking

In addition to technical support of TrackSite web statistics software, we provide advanced web statistics analysis and advice based on web analytics best practices. Just to give an example, if you need specific web site tracking or visitor behavior research, our web statistics consultants will suggest how to get this working and even can perform analysis for you using TrackSite web statistics software installed on your site. There are may be many other situations that our web statistics analysis and best practices can be useful.

Our advanced web statistics analysis can be bought on demand, only when you need it. Also, our web statistics analysis/tracking can serve as training to your staff.

You can also outsource web analytics jobs to our consultants. This will result in advanced web statistics as well as make substantial savings on in-house web analytics jobs, allowing to keep fewer web analytics jobs on payroll.

Web statistics help and documentation

To help users work with web statistics, comprehensive help text is embedded into reports. In addition, each report has its own documentation accessible directly from report. All advanced web site metrics used in web statistics reports are explained in full detail.

Accurate web site statistics: reliable web site tracking software

TrackSite web statistics software is a reliable web site tracking software that renders correct analytics for web page views that come through proxy servers, internet caches and corporate firewalls. This part of web statistics data is not recorded in web server statistics logs and, consequently, web site tracking is unreliable and corresponding web statistics is not rendered by log analyzer software tools.

TrackSite web statistics software also eliminates false activity attributed to bots (crawlers, spiders), which otherwise may result in web statistics reporting, say, thousands of meaningless and misleading "page views" per day on a medium-size site.

See Accurate web site tracking.

Reliable web traffic statistics: high availability deployment, 100% up-time

If TrackSite web statistics software is deployed on the same web server that runs tracked web site, then TrackSite web statistics software is up and running the same time web site is running, so that uptime is 100%. This means that reported web statistics is based on full data recorded and is reliable.

In contrast, in case of web statistics service provided by third-party provider, servers of that provider may well be inaccessible or overloaded and web site not tracked at the time when web site is up and busy, i.e. uptime of third-party web statistics service may be less than 100%. Even worse, there is no easy way to verify that some of traffic data was not lost by such third-party web analytics service, i.e. web statistics service may silently report incomplete, unreliable, misleading data.

The unprecedented reliability of web analytics data TrackSite due to its unique 100% up-time deployment is absolutely unique advantage of TrackSite over all other web statistics software as well as web statistics services.

Web site statistics software for multiple web sites and multi-domain web sites

TrackSite web statistics software can track aggregate web statistics for multiple domains (hostnames), possibly even hosted on different servers, that are logically parts of the same "multi-host" web site. In particular, this feature allows to have aggregate web statistics for mirrors of the same web site. For example, web statistics of the same multi-domain web site accessible under different domains, e.g. aol.com and americaonline.com, can be tracked and analyzed as that of single web site (as it should).

See Tracking multiple web sites and tracking web site of multiple domains.

Web statistics software for measuring conversion metrics

TrackSite web statistics software includes specialized reports that present conversion rates/metrics for arbitrary conversion sources/targets, as well as for arbitrary conversion funnels. This allows measuring conversion rates and ROI for (PPC) advertising campaigns, as well as performing even more sophisticated web site tracking and research of visitor behavior. In particular, TrackSite web statistics software tracks conversions and conversion metrics for all types of traffic sources, including:

organic search results (!)
search PPC ads (e.g. AdWords) and contextual ads (e.g. AdSense)
any PPC advertising
banner or text ads
email campaigns and signature links
backlinks
forum postings and signature links
specific sections and pages of web site
type-ins and bookmarks
download links/referrers, etc.

See Conversion tracking, statistics and analytics.

Powerful filtering of web site traffic statistics data

TrackSite web statistics software provides simple and extremely powerful filtering of web statistics data. Any attribute or any number of them can be filtered and web statistics presented only for selected subset of traffic or segment of web site visitors audience. Web analyst can use conventional wildcard filtering or use super-filtering with regular expressions. Web statistics filters can be saved and reused later in other reports or by other users (in Multi-User Mode).

Web statistics software for downloads tracking

TrackSite web statistics software tracks downloads of non-html files, like distribution archives, images, video streams, mp3 files and streams, etc. Web analyst can select which downloads to track and report. For tracked downloads complete web statistics is reported.

Web statistics software for search engine bots/crawlers/spiders tracking

TrackSite web statistics software has search engine crawler web analytics demystified. All web bot/crawler/spider activity on your site is tracked and reported. Most importantly, this means that you know exactly when specific page or file of the web site has been indexed by specific search engine crawler and may perform search engine optimization (SEO) accordingly.

Web statistics of search engine bots/crawlers/spiders is absolutely unique advantage of TrackSite over all other web statistics software as well as web statistics services.

See Search Engine Web Bot/Crawler/Spider Tracking and blog post Crawling Web 2.0: Content Hunt.

Geolocation web statistics

TrackSite web statistics software provides specialized Cities, Regions, Countries and Organizations reports, plus city, region, country as well as organization statistics in every report. In addition, TrackSite web statistics software provides web site visitors audience segmentation, conversion statistics and data filtering in every web statistics report based on city, region, country and organization. TrackSite's geolocation, geo-targeting and geo-segmentation capabilities are crucially important, if web site targets web site visitors (customers) from specific geographic segments. It allows to have accurate web statistics for those geographic segments to target them precisely. It also allows for sophisticated web statistics comparison between those geographic areas.

Web statistics of intra-site traffic flows

For navigation analysis, web site tracking and visitor behavior research, TrackSite web statistics software reports intra-site traffic flows, entry and exit pages, site routes and site visions, etc. ranking them by any chosen web site metrics for their web statistics comparison.

Web statistics of time-series, trends and seasonal patterns

TrackSite web statistics software supports web statistics best practice of time-series analysis that fully uncovers every aspect of web site dynamics. You can see seasonal trends in web site activity averaged over several seasons (day hours, week days), observe impacts of online marketing events and make accurate forecasts.

Web statistics of arbitrary date range

With TrackSite web statistics software you can report web statistics for arbitrary dates range (no rigid timeframes). This allows research of focused web stats of specific time interval of interest without statistics of other intervals distorting/disguising the results.

Visual web statistics with charts and diagrams

Reported web statistics is visualized with crystal-clear diagram representation making it easy to perceive and understand. Web site activity gets visualized in TrackSite reports.

Multiple user-selected advanced web site metrics in any web statistics report

Instead of scattering web stats over narrowly scoped, piecemeal web statistics reports, each TrackSite web statistics software report can selectively present multiple web site metrics (statistics), selected by user from set of more than 50 advanced web site metrics, on a single page, so that you can see complete web statistics represented by combination of web site metrics. For example, you can see correlations of multiple time series, see that growth in number web site visitors is attributed to growing number of web site visitors from search engines, perform web statistics comparison and deep review etc. If some web site metrics are no longer necessary, you can turn them off with just a click.

See Comprehensive web site traffic analysis.

Comprehensive web statistics software

TrackSite web statistics software presents web statistics in all-inclusive set of 64 customizable, information-rich, interactive web statistics reports, each selectively reporting multiple web site metrics (selected by user from set of more than 50 advanced web site metrics) that together cover every aspect of web site activity. TrackSite customizable web statistics reports are equivalent to huge variety of different fixed web statistics reports.