Website Analytics - TrackSite

Best Web Analytics Tool For Website

Website analytics - web analytics tool/software

Website analytics support

We provide comprehensive technical support of TrackSite website analytics ranging from free support and on-demand priority support to long-term support plans as well as complete administration of your installation of TrackSite web analytics tool.

To help you immediately begin productive use of TrackSite web analytics tool, we provide expert-guided quick start as well as provide TrackSite web analytics tool as a service (SaaS). Later retains all advantages of having your own, in-house, best web analytics tool without associated personnel costs leaving within company only website tracking and outsourcing miantenance, support and web analytics consulting to us (see Web Analytics Consulting).

Website analytics help and documentation

To help users work with website analytics, comprehensive help text is embedded into reports. In addition, each report has its own documentation accessible directly from report. All advanced website metrics used in website analytic reports are explained in full detail.

Retrospective website analytics software

TrackSite web analytics tool accumulates and provides retrospective website statistics of any day, week, month or any arbitrary period in entire accumulated website's history. Web analysts can also impose a limit on how much history TrackSite web analytics tool should keep. Accumulation of historic website analytics data and ability to analyze it retrospectively is very important, because in overwhelming majority of cases historic website analytics data is the only meaningful benchmark available to compare current website analytics with, e.g. for measuring growth of website audience, benchmarking online advertising/marketing campaigns, etc.

See Retrospective website analytics.

Reliable website analytics: high availability deployment, 100% up-time

If TrackSite web analytics tool is deployed on the same web server that runs tracked website, then TrackSite web analytics tool is up and running the same time website is running, so that uptime is 100%. This means that reported website analytics is based on full data recorded and is reliable.

In contrast, in case of website analytics service provided by third-party provider, servers of that provider may well be inaccessible or overloaded and website not tracked at the time when website is up and busy, i.e. uptime of third-party website analytics service may be less than 100%. Even worse, there is no easy way to verify that some of traffic data was not lost by such third-party web analytics service, i.e. website analytics service may silently report incomplete, unreliable, misleading data.

The unprecedented reliability of website analytics data TrackSite due to its unique 100% up-time deployment is absolutely unique advantage of TrackSite over all other web analytics tools as well as website analytics services.

Website analytics software for email marketing

Using website visitors segmentation capabilities of TrackSite web analytics tool, web analyst can track and produce detailed website analytics of any of 64 reports for website visitors brought by specific email advertising campaign, including their subsequent conversion rates/metrics for any targets.

TrackSite web analytics tool allows to do website analytics comparison/review of multiple email campaigns to determine the most effective of them, refocus advertising budgets and get high payoffs from email marketing efforts.

See Email campaign tracking.

Website analytics software for measuring conversion metrics

TrackSite web analytics tool includes specialized reports that present conversion rates/metrics for arbitrary conversion sources/targets, as well as for arbitrary conversion funnels. This allows measuring conversion rates and ROI for (PPC) advertising campaigns, as well as performing even more sophisticated website tracking and research of visitor behavior. In particular, TrackSite web analytics tool tracks conversions and conversion metrics for all types of traffic sources, including:

organic search results (!)
search PPC ads (e.g. AdWords) and contextual ads (e.g. AdSense)
any PPC advertising
banner or text ads
email campaigns and signature links
backlinks
forum postings and signature links
specific sections and pages of website
type-ins and bookmarks
download links/referrers, etc.

See Conversion tracking, statistics and analytics.

Website analytics software for Atom/RSS feeds

TrackSite web analytics tool measures and reports complete analytics of website's Atom/RSS feeds, including number of active subscribers, number of reads, dynamics, geo-segmentation, etc. Website analytics comparison is provided for for all individual tracked feed, any group of tracked feeds and/or all website's feeds in aggregate.

Website analytics of Atom/RSS feeds is a unique advantage of TrackSite over all other web analytics tools as well as website analytics services.

See Tracking RSS Analytics.

Website analytics software for downloads tracking

TrackSite web analytics tool tracks downloads of non-html files, like distribution archives, images, video streams, mp3 files and streams, etc. Web analyst can select which downloads to track and report. For tracked downloads complete website analytics is reported.

Website analytic comparison and review of traffic sources

TrackSite web analytics tool provides comprehensive website analytics comparison and review of all types of sources of website traffic, including:

Search engine results pages (SERPs)
Type-ins
Bookmarks
Incoming links on referring pages (partner sites, blogs, forums, wikis, online publications)
All types of advertising: PPC, contextual (eg. AdWords, AdSense, etc.), banners, etc.
File download links/referrers

TrackSite web analytics tool presents complete website analytics comparison and review of each referrer of website's traffic. In addition, website analytics for website visitors coming from specific referrer or group of referrers can be reported separately.

Geolocation website analytics

TrackSite web analytics tool provides specialized Cities, Regions, Countries and Organizations reports, plus city, region, country as well as organization statistics in every report. In addition, TrackSite web analytics tool provides website visitors audience segmentation, conversion statistics and data filtering in every website analytics report based on city, region, country and organization. TrackSite's geolocation, geo-targeting and geo-segmentation capabilities are crucially important, if website targets website visitors (customers) from specific geographic segments. It allows to have accurate website analytics for those geographic segments to target them precisely. It also allows for sophisticated website analytics comparison between those geographic areas.

Website tracking at visitor level: reporting clickstream log and browsing sessions

Web analyst can track how specific website visitor moves through website, what path that visitor goes, how long stays on specific pages of website, website analytics, clickstream log and clickpath for browsing session of that individual website visitor. Website tracking at visitor level is absolutely unique advantage of TrackSite over all other web analytics tools as well as website analytics services.

Website analytics of time-series, trends and seasonal patterns

TrackSite web analytics tool supports website analytics best practice of time-series analysis that fully uncovers every aspect of website dynamics. You can see seasonal trends in website activity averaged over several seasons (day hours, week days), observe impacts of online marketing events and make accurate forecasts.

Website analytics comparison

Web analyst can include into report, plot on the diagram and review any website metrics together with any other website metrics for easy comparison.

Visual website analytics with charts and diagrams

Reported website analytics is visualized with crystal-clear diagram representation making it easy to perceive and understand. Web site activity gets visualized in TrackSite reports.

Website traffic tracking at web server level

Website traffic tracking at web server level and reporting web server performance metrics is a unique advantage of TrackSite over all other website statistics software as well as website statistics services.

TrackSite website statistics software (especially Analyst Edition) allows website traffic tracking at web server level and reports detailed web server metrics, such as number of hits served, HTTP response codes, data transfer volumes, transfer rates, connection bandwidth, total web server time spent on each page or file, etc.

Customizable website analytics reports

You can compare any web metric to any other website metrics, add or omit website metrics to focus on key metrics/statistics. All website analytics reports ship pre-configured for the most common use, but you can customize them with just a few clicks and new website analytics report configuration will stay, even after you exit TrackSite web analytics tool, until you again change it.

Comprehensive web analytics tool

TrackSite web analytics tool presents website analytics in all-inclusive set of 64 customizable, information-rich, interactive website analytics reports, each selectively reporting multiple website metrics (selected by user from set of more than 50 advanced website metrics) that together cover every aspect of website activity. TrackSite customizable website analytics reports are equivalent to huge variety of different fixed website analytics reports.

See Comprehensive web site traffic analysis.