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Website statistics software

Best website traffic statistics solution just for you

We strive to make TrackSite the best website statistics software that is powerful, flexible and highly-customizable. However, we realize that you may have special web analytics requirements that exceed built-in flexibility. If this is the case you can request development of custom website traffic statistics solution from us. Development of TrackSite-based website statistics solutions is available — communicate your custom website statistics requirements and we will design and implement the best website traffic statistics solution just for you.

Best website statistics analysis and tracking

In addition to technical support of TrackSite website statistics software, we provide best website statistics analysis and advice based on website statistics best practices. Just to give an example, if you need specific website tracking or visitor behavior research, our website statistics consultants will suggest how to get this working and even can perform analysis for you using TrackSite website statistics software installed on your site. There are may be many other situations that our website statistics analysis and best practices can be useful.

Our best website statistics analysis can be bought on demand, only when you need it. Our website statistics analysis is based on website tracking by TrackSite.

You can also outsource website statistics tracking to our consultants. This will result in best website statistics as well as make substantial savings on in-house website statistics tracking, allowing to keep fewer website statistics tracking jobs on a payroll.

Reliable website tracking software: visitor identification

TrackSite website statistics software accurately identifies, tracks and reports website visitors. It eliminates inflation as well as deflation of website visitors counts resulting from IP-recycling by ISPs, from proxy servers and corporate firewalls.

The same website visitor returning in, say, few weeks or months time will be identified and counted in website statistics as same, not different new one, website visitor. TrackSite website statistics software reports website statistics for first-time and returning website visitors separately.

In addition, TrackSite website statistics software is an on-site first-party website tracking software and, thus, avoids wrong visitors identification problems, inflated visitor counts and other problems that are inherent in third-party website tracking in case of third-party hosted website statistics service providers, which may have grossly inaccurate website statistics and — especially — conversion metrics.

As a result, TrackSite website statistics software reports website statistics and conversion metrics that is based on accurate website tracking and, thus, accurately reflect real numbers of website visitors, something that third-party website statistics service providers and web server log analyzer software tools simply can not achieve.

Accurate website statistics: reliable website tracking software

TrackSite website statistics software is a reliable website tracking software that renders correct analytics for web page views that come through proxy servers, internet caches and corporate firewalls. This part of website statistics data is not recorded in web server logs and, consequently, website tracking is unreliable and corresponding website statistics is not rendered by log analyzer software tools.

TrackSite website statistics software also eliminates false activity attributed to bots (crawlers, spiders), which otherwise may result in website statistics reporting, say, thousands of meaningless and misleading "page views" per day on a medium-size site.

See Accurate website tracking.

Website traffic statistics at web server level

TrackSite website statistics software (especially Analyst Edition) tracks website traffic statistics at web server level and reports detailed web server metrics, such as number of hits served, HTTP response codes, data transfer volumes, transfer rates, connection bandwidth, total web server time spent on each page or file, etc. These web server metrics can be shown per URL or aggregated per page (later means that website metrics of all separate components of specific page (e.g. images) are added together). Web server metrics tracking allows to see full picture of website activity: monitoring 404 Not Found and a like errors, spot broken links and "strange" hits, detect abnormal webserver activity, optimize web server performance and bandwidth utilization, etc. As an example, TrackSite website statistics software allows to find out what pages or URLs consume most of your bandwidth and optimize file sizes and/or caching policy to reduce that amount.

Reporting web server performance metrics is a unique advantage of TrackSite over all other website statistics software as well as website statistics services.

See Web server metrics and web server stats analysis.

Website traffic statistics for multiple websites and multi-domain websites

TrackSite website statistics software can track aggregate website statistics for multiple domains (hostnames), possibly even hosted on different servers, that are logically parts of the same "multi-host" website. In particular, this feature allows to have aggregate website statistics for mirrors of the same website. For example, website statistics of the same multi-domain website accessible under different domains, e.g. aol.com and americaonline.com, can be tracked and analyzed as that of single website (as it should).

See Tracking multiple websites and tracking website of multiple domains.

Advanced segmentation of website visitors audience

TrackSite website statistics software allows defining arbitrary segments of website visitors audience and rendering website statistics of any of 64 reports only for website visitors from specific segment. For example, web analyst may see what web pages are most popular among website visitors coming from specific traffic source, like on-line advertisement or specific landing page, as well as perform website statistics comparison with entire audience of website visitors or with other segments. In addition, with special Visitors Segments report TrackSite website statistics software can render website statistics for each of multiple different segments simultaneously. This allows segmented website statistics review comparing various website statistics for different website visitors segments and subsets of traffic.

Advanced segmentation of website visitors audience is a unique advantage of TrackSite over all other website statistics software as well as website statistics services, it provides unparalleled capabilities of website tracking and visitor behavior analysis.

Powerful filtering of website statistics data

TrackSite website statistics software provides simple and extremely powerful filtering of website statistics data. Any attribute or any number of them can be filtered and website statistics presented only for selected subset of traffic or segment of website visitors audience. Web analyst can use conventional wildcard filtering or use super-filtering with regular expressions. Website statistics filters can be saved and reused later in other reports or by other users (in Multi-User Mode).

Website statistics review of search keywords/terms

TrackSite website statistics software tracks website statistics of all search keywords (also called search terms, search words, search phrases, etc.) that website visitors use to find website's pages in search engines, both organic search results and pay-per-click (PPC) advertising. For tracked search keywords TrackSite website statistics software provides their complete website statistics review. Website statistics comparison of search keywords/terms/phrases is for entire website, per-engine and per-page.

TrackSite website statistics software allows to do website statistics comparison/review of search keywords and PPC campaigns to determine the most effective of search terms, refocus SEO and SEM budgets and get high payoffs from search marketing efforts.

See Search Keywords Tracking, Statistics and Analytics.

Website statistics solution for search engine bots/crawlers/spiders tracking

TrackSite website statistics software has search engine crawler website statistics demystified. All web bot/crawler/spider activity on your site is tracked and reported. Most importantly, this means that you know exactly when specific page or file of the website has been indexed by specific search engine crawler and may perform search engine optimization (SEO) accordingly.

Website statistics of search engine bots/crawlers/spiders is absolutely unique advantage of TrackSite over all other website statistics software as well as website statistics services.

See Search Engine Web Bot/Crawler/Spider Tracking and blog post Crawling Web 2.0: Content Hunt.

Website statistics tracking for authorized website visitors

TrackSite is a website statistics software that can separately report complete website statistics for authorized website visitors, i.e. those who use login and password to access protected areas of website, e.g. members-only area, for their website statistics comparison with plain website visitors or that of arbitrary segments of website audience.

Website statistics of intra-site traffic flows

For navigation analysis, visitor tracking and visitor behavior research, TrackSite website statistics software reports intra-site traffic flows, entry and exit pages, site routes and site visions, etc. ranking them by any chosen website metrics for their website statistics comparison.

Website statistics in any time zone

Web analyst can see exactly when specific website activity happens against wall clock, regardless of diverse time zones of website visitors and different time zone of web server.

Website statistics of arbitrary date range

With TrackSite website statistics software you can report website statistics for arbitrary dates range (no rigid timeframes). This allows research of focused website statistics of specific time interval of interest without statistics of other intervals distorting/disguising the results.

Website statistics reporting using custom page titles

In addition to website statistics reporting using URL of pages, TrackSite website statistics software allows you to track and report pages by their respective titles attached to each page by <title> tag in HTML source code or by special analytics-specific titles set in JavaScript variable on each page or independently configured with special website statistics titles mapping settings. Website statistics reporting using custom page titles allows grouping multiple web pages, aggregating website statistics for multiple pages, highly readable and meaningful reporting and may dramatically increase information value of reported website statistics.

In particular, title-based website statistics is especially valuable for dynamic (script-driven) websites (such as e-commerce web shops, catalogs, chats, forums, web logs, wiki, etc.), which may otherwise have pages reported by non-unique, unreadable URLs destroying much of information value of website statistics reporting.

Multiple user-selected advanced website metrics in any website statistics report

Instead of scattering website statistics over narrowly scoped, piecemeal website statistics reports, each TrackSite website statistics software report can selectively present multiple website metrics (statistics), selected by user from set of more than 50 advanced website metrics, on a single page, so that you can see complete website statistics represented by combination of website metrics. For example, you can see correlations of multiple time series, see that growth in number website visitors is attributed to growing number of website visitors from search engines, perform website statistics comparison and deep review etc. If some website metrics are no longer necessary, you can turn them off with just a click.

See Comprehensive web site traffic analysis.

Real-time, live website statistics software

Complete, up to last second real-time website statistics. No delays, no special website statistics processing schedules or arrangements. Just click and get your  recent, up-to-last-second real-time website statistics immediately. You can even see how specific website visitor (customer, partner, friend) moves through your site as part of real-time website statistics.

See Real-time website statistics software.

 

See also:

TrackSite Website Statistics

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